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Images, videos, and music make our marketing campaigns fun and engaging. The internet offers plenty of sources for these for our convenience. Before we decide to use any image, video, and music for our branding, we have to make sure we do not infringe an owner's copyright. NAR released on December 1st, 2020 a short video of risk management points to keep in mind to prevent future lawsuits and to avoid costly mistakes. So, before you play that funky music (live or recorded) at your next open house, make sure to secure a performing rights license.

Watch the video to learn more:  Window to the Law: Using Images and Music in Your Business

Posted by Scott Realty Professionals on February 12th, 2021 4:06 PM

Image by Barry D from Pixabay

Getting the trust of sellers and buyers to do real estate business with us starts the realtor-client relationship. Adding a wow-factor takes that relationship to a whole new level. Having a piece of in-depth knowledge on the real estate tools is crucial to make our business be ahead of the game. Going out to show properties takes about 80% of our time as realtors, and if there is one tool that will make a showing appointment, feedback, and report generation easy, that will be ShowingTime that is provided by many Multi-List Services. Here are the top three reasons why realtors should use ShowingTime.

  1. ShowingTime ensures that no showing request goes unfulfilled, meaning more showings and a higher chance of getting the home sold promptly. 
  2. Listing agents set showing rules and restrictions on their listings for simple showing scheduling, blocking off dates and times. The "Go and Show/Courtesy Call" allow agents to schedule showings at any time without confirmation - this type of appointment setting receives nearly 30 percent more showings.
  3. The system emails all agents that scheduled appointments to show your listings for a less than quick 30-second feedback questionnaire that can be shared directly with the seller with 1 click. This saves agents time and money because the listing agent doesn't have to call agents back multiple times to try to get feedback for sellers.    


Posted by Scott Realty Professionals on January 13th, 2021 2:40 PM

Image by Reshot

2020 is a bit hellacious, but it doesn't and shouldn't stop us from spreading holiday cheers - virtually, that is. Here are our Top 3 Gift Giving Tips for this year's holiday season.

  1. Shop online and ship swiftly and early. Technology and e-commerce have made it easy and convenient for busy people to still personally shop for their loved ones without having to step into the stores. For realtors, buying presents from a local business in your community and having them send the gifts to family, friends, and clients is a way to support the local economy and fostering a stronger relationship with the community and your client network.

  2. Re-imagine the old fashioned. The pandemic forced creativity in many people in terms of social gathering. Topping the list is using Zoom for work and personal events. Zoom party, anyone? However, if you choose not to go this route this holiday season, a curbside drop-off, a honk of the horn and wave, or an arranged short and sweet personal greeting would be great options too. 

  3. Get creative with whatever budget you have. An expensive present will definitely wow the receiver, but what will stand out is the gift wrapped in a lot of thought and love. 

     
Posted by Scott Realty Professionals on December 10th, 2020 1:14 PM

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Scott Realty Professionals

100 E Montgomery Xrds Suite A
Savannah, GA 31406